It can seem hopeless to compete with a big lawn service company or even so called "low ballers" who are smaller than your business. You think you can't be everywhere like the big boys or advertise as much as they do. Your prices can never match the guy with a push mower in the trunk of his station wagon. You are right of course so you just have to figure out what you can do that these other guys cannot or can't do well. The big guys cannot be as personable or accessible as you and the small guys cannot be as consistent or as dependable as you especially if they are working a full time job and doing lawn care in their spare time. Figure up your strengths and your competition's weaknesses and you will have a good battle plan.